add_action( 'after_setup_theme', 'declare_sensei_support' ); function declare_sensei_support() { add_theme_support( 'sensei' ); }

Tracking info

Tracking info

Events, Properties, and Parameters

Data in Facebook Analytics is driven by App Events and User Properties. Events are used to describe user activity in your application whilst user properties can be assigned to users to support better segmentation.

For example, in a Travel website and application you might fire a ‘Search’ event whenever a person uses your search function. This event can be enriched with parameters of your choosing, such as ‘Search Type’ which might be ‘Flight’, ‘Hotel’, or ‘Car’. This data and event stream can be used to see trends in search usage over time and, combined with segmentation could be used, to understand the demographics of users who use your search function frequently or use a specific search type frequently.

You can also assign attributes to your users with User Properties which can be used in segmentation. App Events describe something a user did, where properties describe an attribute of the user. For example, their Frequent Flyer Status might be Gold, or they may have been a Member Since 2012. User properties can be set from your app or website using the SDK or using our server-to-server API, which is a great way to leverage your CRM data with Facebook Analytics.

Facebook Analytics has many reports that can help you better understand your customers and their behavior, including:

Funnels – Funnels allow you to monitor people’s journey’s through your experiences – whether that’s an e-commerce checkout experience, registration or sign up process, or how far people make it through your New User Experience (NUX). Funnels are the best way to identify where you should spend your resources and optimize your app.

Cohorts – After acquisition, retention is the other half of the growth equation. Cohorts are the way to understand how well you’re retaining your users and, more importantly, how changes to your app are affecting that retention. With Facebook Analytics behavioral cohorts, we can even look at how changes to your app affect Lifetime Value (LTV) or any other event you care about.

Segments – To really understand your users you need to zoom and understand different audiences. Whether that’s seeing the demographics of your top performing customers by value or seeing how well a particular demographic converts in your funnels – segmentation is supported on most reports in Facebook Analytics.

People, Not Devices

All reports provide an omni-channel view of user activity by default as we believe that to really understand customer behavior you must understand the person and not their devices. Omni-channel analytics makes it easy to monitor activity across devices and get a complete view of the customer journey.

The Meme-as-digital twin

The Meme-as-digital twin

Personal Construct Expanded. You are the product!

Digital twin refers to a digital replica of physical assets, processes and systems that can be used for various purposes.The digital representation provides both the elements and the dynamics of how an Internet of Things device operates and lives throughout its life cycle.

Digital twins integrate artificial intelligence, machine learning and software analytics with data to create living digital simulation models that update and change as their physical counterparts change. A digital twin continuously learns and updates itself from multiple sources to represent its near real-time status, working condition or position. This learning system, learns from itself, using sensor data that conveys various aspects of its operating condition; from human experts, such as engineers with deep and relevant industry domain knowledge; from other similar machines; from other similar fleets of machines; and from the larger systems and environment in which it may be a part of. A digital twin also integrates historical data from past machine usage to factor into its digital model.

In plain English, this just means creating a highly complex virtual model that is the exact counterpart (or twin) of a physical thing. The ‘thing’ could be a car, a tunnel, a bridge, or even a jet engine. Connected sensors on the physical asset collect data that can be mapped onto the virtual model. Anyone looking at the digital twin can now see crucial information about how the physical thing is doing out there in the real world.

Digital twins give manufacturers and businesses an unprecedented view into how their products are performing. A digital twin can help identify potential faults, troubleshoot from afar, and ultimately, improve customer satisfaction. It also helps with product differentiation, product quality, and add-on services, too.

If you can see how customers are using your product after they’ve bought it, you can gain a wealth of insights. That means you can use the data to (if warranted), safely eliminate unwanted products, functionality, or components, saving time and money.


Destructive memes

Destructive memes

Constructive and destructive memes

Jeff Giesea in his article for Defense Strategic Communications journal, says that memetic warfare can be offensive, defensive, or predictive. It can be deployed independently or in conjunction with cyber, hybrid, or conventional efforts.

As for me in the broadest sense memes can be constructive and destructive. Destructive memes, like “fascists” and “banderovtsy” (for Ukrainian nationalists), “gayropa” (for European norms of tolerance), “crucified boy” and “Liza – the raped girl” (for spreading the unreal threat), are made to incite hatred between people, based on the security needs from the threats. And these memes are made manually to deepen the fear of those, who are aimed by them (Europeans, refugees, Ukrainian).

Constructive memes are made mostly naturally. They are born in information space themselves, people just start to use them. In Ukraine constructive memes are – the “Heavenly Hundred” (for those who gave their lives on Maidan for the freedom of Ukrainian people), the “Cyborgs” (for Ukrainian volunteers and soldiers, who died defending the Donetsk airport from terrorists’ and Russian Special Forces attacks).

The most famous European meme is “Freedom, Equality and Brotherhood”, but as we see it has lost its power long ago.

Their constructive role is very significant. For example, the “legend” says that “Heavenly Hundred” is watching us not only to defend us from the enemies, but also to prevent us from giving and taking bribes. This seems childish, but still this story is spreading along Ukrainian social media, saying that Heavenly Hundred will punish you if you misbehave while building new country.

In my opinion constructive memes are much more efficient than destructive ones, and more than that – constructive memes, if they are accepted by society, do not need any resources for spreading them in media, because they have very high virility.


Memetic Warfare

Memetic Warfare

Memetic warfare is a modern type of information warfare and psychological warfare involving the propagation of Internet memes on social media.

Toxic Memes” as examples of “memetic warfare agents”. “memetic warfare can be viewed as a ‘digital native’ version of psychological warfare, more commonly known as propaganda. If propaganda and public diplomacy are conventional forms of memetic warfare, then trolling and PSYOPs are guerrilla versions”. This methodology is being actively used in political campaigns. And this is true. The most interesting last cases of spreading memes for changing of political situation are, for example, Twitter hashtags.


Vladimir Vernadsky, considered the founding father of the noosphere theory. This is the kind of environment in which the whole conscious intellectual activity of mankind is going on. It is believed that a third-party unceremonious intervention in this environment, which is not fully studied and understood, carries a great danger. Just like human intervention in the nature processes is a serious threat to the ecological environment.

Implantation of ideas is the ancient willing of humanity. Perhaps only for this the religion was created, not to mention things like hypnosis, NLP or “black PR”. The main charm of implanted ideas is that the “object of implanting” considers these ideas as his own.

Memetics is a theory of mental content based on an analogy with Darwinian evolution, originating from the popularization of Richard Dawkins’ 1976 book The Selfish Gene. The meme, analogous to a gene, was conceived as a “unit of culture” (an idea, belief, pattern of behaviour, etc.) which is “hosted” in the minds of one or more individuals, and which can reproduce itself, thereby jumping from mind to mind. Thus what would otherwise be regarded as one individual influencing another to adopt a belief is seen as an idea-replicator reproducing itself in a new host. As with genetics, particularly under a Dawkinsian interpretation, a meme’s success may be due to its contribution to the effectiveness of its host.

Naturally, the most “powerful” and adapted to the environment memes survive. This fact brings us to the idea that if we can shift the organism’s genetic material by environmental conditions manipulating in biosphere, so we can change the noosphere and bring new leading ideas as a result appropriate to us, which will change the people’s behavior.

Richard Dawkins himself says: “Strictly speaking, the idea of parallels in the evolution of language and of living organisms was first expressed by Charles Darwin in the 14th chapter of his “Origin of Species

In the coming decades, technologies like genetic engineering, artificial intelligence, and nanotechnology will transform humanity. A strange new world is unfolding – nightmarish to some, utopian to others. Soon we’ll have the power to reshape our children’s genes, build machines that think, and upload our minds into computers. And Earth no longer confines us. Space tourism, mining the Moon and asteroids, a settlement on Mars: all are dreams poised to take wing.



The story of memetics

About Us

Our success is measured by your success


Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Donec odio.


Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Donec odio.

For the next generation of big businesses

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Donec odio. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Donec odio. Quisque volutpat mattis eros. Nullam malesuada erat ut turpis.

Suspendisse urna nibh, viverra non, semper suscipit, posuere a, pede.


Design is not just what it looks like and feels like. Design is how it works.

Steve Jobs


How we work

Goal-driven design

Lorem ipsum dolor sit amet, consectetuer adipiscing elit.

Clients as partners

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Donec odio. Quisque volutpat mattis eros.


Lorem ipsum dolor sit amet, consectetuer adipiscing elit.

Quality over quantity

Lorem ipsum dolor sit amet, consectetuer adipiscing elit.

Our latest news

No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.

Pyramid invest

Pyramid invest

What Exactly is UX?

What Exactly is UX?

 “as encompassing all aspects of the end-user’s interaction with the company, its services, and its products.

In general, UX design is the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product. Essentially, UX design is a human-first way of designing products — it’s all about creating experiences that people can use with ease and delight. A key UX design skill is learning how to make that experience the best it can be. UX designers tend to be concerned with three primary factors — usability, look, and feel.

  • Usability is the cornerstone of user experience. If a product isn’t usable, the user is guaranteed to have a negative experience.
  • The look of a product is the visual appeal. It should satisfy or exceed user’s expectations.
  • The feel is about designing products that are a joy to use. Products should provide a functional and pleasurable experience.

However, UX design isn’t solely about the user. Meeting the business goals of the product and aligning the business goals with those of the user is equally as important. Ultimately, the goal of a UX designer is to connect business goals to user’s needs through a process of research, testing and refinement.

Strategy and Content:

  • Competitor Analysis
  • Customer Analysis
  • Product Structure/Strategy
  • Content Development

Wireframing and Prototyping:

  • Wireframing
  • Prototyping
  • Testing/Iteration
  • Development Planning

Execution and Analytics

  • Coordination with UI Designer(s)
  • Coordination with Developer(s)
  • Tracking Goals and Integration
  • Analysis and Iteration

Bevægelser i undervisningen – GLOBAL LEARNING NETWORK


Tale-handlinger og kropssprog er en vigtig del af vores kommunikation og forskning viser, at mennesker lærer bedre gennem bevægelse. Ikke kun hjernen, men når hele kroppen er involveret i læringsprocessen. Men menneskers evner og måder at lære på, varierer meget.

Læringsmiljøer skal derfor være lydhør og fleksible.


Bæredygtighed betyder, at alle aktører har et langsigtet perspektiv for fremtiden. Fra økonomi og økologi, og helt ned til det individuelle plan. En trænet og uddannet krop, der giver psyken optimale betingelser, bidrager til en bæredygtig læring for fremtiden.


Med digitaliseringen er interaktivitet mellem afsender og modtager, lærer og elev blevet mulig. Der er kommet nye optimerede søge-værktøjer, der kan individualisere læring og det er hvor som helst – uanset afstand. Curriculum vokser exponentielt. Læringsmiljøet skal kunne rumme den quantum digitale kraft, men også forhindre distraktion. Refused classification.


Nu har teknologien har allerede lærerens rolle i en stadig mere digitaliseret fremtid. Undervisningsrobotter, kunstig intelligens og digital forflytning af lærere på tværs af geografiske grænser, er ikke længere science fiction. Digital classroom.

Flere og flere kræver en personligt tilpasset uddannelse og samtidig  stræber lærere efter at drive deres undervisninger økonomisk rationelt. Svaret: masseindividualisering. En masseproduktion af digitale programmer, der er fleksible overfor den studerendes ønskemål


I vores moderne velfærdssamfund realiserer forældre sig selv gennem børnene – og ønsker at beskytte dem mod alt ondt. Det gælder også kravene til uddannelsessystemet. “Kunden/eleven/forældrene har altid ret” indstillingen har spredt sig til skolerne og sætter uddannelses-
institutionerne under ekstra hårdt pres.


Når globaliseringen yderligere tiltager, kan undervisning, lærere og elever kommer fra alle dele af verden og danne nye pædagogiske netværk, hvor der rykkes ved de gamle hierarkier: Unge underviser den gamle såvel som omvendt. Vi mødes på tværs af grænserne.


Hvad er algoritmer?

Stadig mere kraftfulde computere vil hjælpe os med at konstruere alternative og til med “forbedret” virkeligheder, der bliver nye stærke værktøjer i klasseværelset. Vi kan også indsamle enorme mængder af data om begivenheder omkring os –  information som kan styrke og styre vores hjælpemiddelsadfærd.


Studerende er ikke altid længere tilfredse med blot at gå på den nærmeste skole. I stedet ønsker de at blive forbundet med en bestemt gruppe eller uddannelsesprofil. Desuden træder virksomheder ind og knytter kontakt med skoler og elever og skaber derved et økosystem for læring.


En høj IQ har længe været en stor succesfaktor for den enkelte. Nu er “social intelligens” mindst lige så vigtig for dem der ønsker at få succes. Samtidig kræves der kreativitet og innovationsevne fra både skole og samfund.